Messaging Terms

FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX

Messaging Terms and Conditions

Participants in the text message program (“Program”) of Las Vegas Grand Prix, Inc. (“Company”) agree that Company may send recurring, automated, promotional and personalized marketing text (e.g., SMS and MMS) messages (e.g., cart reminders) (collectively, “Messages”) to the mobile telephone number provided when signing up. Messages may be sent using an automatic telephone dialing system.

PLEASE READ THESE TERMS CAREFULLY BEFORE ENROLLING IN THE PROGRAM. THESE TERMS AFFECT YOUR LEGAL RIGHTS, INCLUDING BY LIMITING COMPANY’S LIABILITY AND REQUIRING THE RESOLUTION OF DISPUTES ON AN INDIVIDUAL, NON-CLASS BASIS.

Consent to receive Messages is not a condition of any purchase. Message and data rates may apply, and Message frequency may vary. By enrolling to receive Messages, you certify that (1) you are the age of majority in the jurisdiction in which you reside; (2) you are the account holder of the mobile number you are enrolling (or you have the account holder’s permission to enroll the number); and (3) you agree to the practices described in these Terms.

You also agree to the Terms of Use and Privacy Policy.

Not all devices may be supported by the Program, and Messages may not be deliverable in all areas. Company, its service providers, and the mobile carriers supported by the program are not liable for delayed or undelivered messages.

Messages generally can be delivered to the following mobile phone carriers: Major carriers: AT&T, Verizon Wireless, Sprint, T-Mobile, MetroPCS, U.S. Cellular, Alltel, Boost Mobile, Nextel, and Virgin Mobile. Minor carriers: Alaska Communications Systems (ACS), Appalachian Wireless (EKN), Bluegrass Cellular, Cellular One of East Central IL (ECIT), Cellular One of Northeast Pennsylvania, Cincinnati Bell Wireless, Cricket, Coral Wireless (Mobi PCS), COX, Cross, Element Mobile (Flat Wireless), Epic Touch (Elkhart Telephone), GCI, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri), Illinois Valley Cellular, Inland Cellular, iWireless (Iowa Wireless), Keystone Wireless (Immix Wireless/PC Man), Mosaic (Consolidated or CTC Telecom), Nex-Tech Wireless, NTelos, Panhandle Communications, Pioneer, Plateau (Texas RSA 3 Ltd), Revol, RINA, Simmetry (TMP Corporation), Thumb Cellular, Union Wireless, United Wireless, Viaero Wireless, and West Central (WCC or 5 Star Wireless).

To stop receiving Messages through this Program, text the keyword “STOP” to the shortcode. You may receive one additional message confirming that your request has been processed.

If you need assistance with the Program, text “HELP” to the shortcode. To contact Company about these Terms or other matters, you may email [email protected].

This Program is a service of Company, located at Las Vegas Grand Prix, Inc., 3883 Howard Hughes Parkway, Suite 190, Las Vegas, Nevada 89169.

Company seeks to resolve disputes amicably and efficiently, and many customer inquiries can be resolved quickly by emailing [email protected]. In the unlikely event that a disagreement arises between you and Company regarding, relating to, or connected in any way with the Program (a “Dispute”), you agree that, before initiating any legal action, you will first provide us written notice (a “Notice of Dispute”) via email at [email protected] so that we may work with you in good faith to find a mutually agreeable solution. The Notice of Dispute must describe the nature and basis of the Dispute, and set forth the specific relief sought.

During the sixty (60) days from the date we receive your Notice of Dispute, both parties agree to engage in good faith efforts to resolve the Dispute. During this 60-day period, both parties agree to toll any statutes of limitations that may apply, along with any filing deadlines.

We will consider reasonable requests to resolve a Dispute through alternative dispute resolution procedures, such as mediation or arbitration.

UNLESS OTHERWISE PROHIBITED BY APPLICABLE LAW, YOU WAIVE ANY RIGHT TO A JURY TRIAL AND YOU AGREE THAT ANY AND ALL DISPUTES (WHETHER BASED IN CONTRACT, STATUTE, TORT OR ANY OTHER THEORY) WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE ACTION. ALL CLAIMS MUST BE BROUGHT SOLELY IN A PARTY’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION, COLLECTIVE ACTION, CONSOLIDATED ACTION, REPRESENTATIVE ACTION OR PROCEEDING.

To the fullest extent permitted by applicable law, you must assert any Dispute (by delivery of the Notice of Dispute) within one (1) year after the Dispute arises, or it will be forever barred.