American Express® and Formula 1® today announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1® in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express is also proud to support the F1 Academy, F1’s all-female racing series committed to creating equal opportunities for women in the sport, as it strives to increase opportunities for female participation in motorsport, both on and off track.
The multi-year sponsorships add to American Express’ world-class portfolio of sports and entertainment partnerships across the globe, including basketball, tennis, golf, music, theater and more. Formula 1® is the first new sports vertical American Express has sponsored in over a decade and the company’s first multi-market sports partnership, further cementing its dedication to bringing Card Members incredible access and experiences globally.
Elizabeth Rutledge, Chief Marketing Officer, American Express, said: “The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our Card Members and racing fans. The addition of F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers, in the areas they’re most passionate about.”
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to grow our presence in the US we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their Card Members, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market. It’s also fantastic to see a global brand like American Express supporting F1 Academy and the work the series is doing to drive lasting change in our sport.”
As F1 Americas’ Official Payments Partner, American Express Card Members in the Americas will get a range of special benefits, such as early access to F1 Experiences ticket packages available at all races, and to Paddock Club and Grandstand tickets in the Americas region. Additional on-site benefits will be available for American Express Card Members, and in select moments for all F1 fans, at races in North, Central, and South America. Starting at this weekend’s United States Grand Prix in Austin (Oct 20-22), eligible Card Members will have access to complimentary Amex Race Radios, to tune into commentary from around the track, and a gift with purchase at F1 stores (Terms apply). American Express will also have the opportunity to host business customers and partners at races in the Americas region.
At the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 (Nov 16-18), taking place at night against the iconic Las Vegas backdrop, American Express will offer even more benefits, access, and experiences.
Emily Prazer, Chief Commercial Officer, Las Vegas Grand Prix, Inc., said: “As we prepare for our inaugural Vegas race, it’s crucial that we partner with brands that enhance the overall guest experience and exceed their expectations. American Express continues to bring new and exciting opportunities for sports fans around the world, and we look forward to working together to create once-in-a-lifetime experiences for their Card Members.”
A Fan Experience for American Express Card Members and their guests will be located just steps from the Las Vegas track at North Koval Zone by American Express (reservations for the space will be made available at a later date). Card Members will also have access to complimentary Amex Race Radios and a gift with a merchandise purchase, available across fan zones (Terms apply). All benefits will be offered on a first come, first served basis and specific terms will apply.