Today, Liquid Death, the beverage brand using humor to make health and sustainability 50 times more fun, announced its official partnership for the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023. This partnership brings Liquid Death’s still, sparkling and flavored sparkling water to one of the most highly anticipated racing events of the year, serving thousands of attendees daily in all fan zones.
Liquid Death will have a trackside presence at the race November 16 – 18, sharing its popular, irreverent style with a brand-new audience and offering unique fan activations and photo opportunities. Liquid Death’s still, sparkling, and flavored products will be included in all grandstand and general admission tickets throughout the weekend.
On a mission to bring “Death to Plastic, ”Liquid Death packages its products into infinitely recyclable tallboy cans, which contain 20 times more recycled material per container than plastic. At the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, Liquid Death will provide fans with a more sustainable alternative to single-use plastic while advancing the commitment of Formula 1® to environmental stewardship.
The new partnership marks Liquid Death as the latest addition to the FORMULA 1 HEINEKEN SILVER GRAND PRIX’s impressive lineup of partners.
Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, said:
“Both Formula 1® and Las Vegas Grand Prix, Inc. are devoted to sustainability and the use of only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand. We can’t wait for fans to enjoy Liquid Death beverages all weekend long and further our commitment to reducing plastic consumption.”
Mike Cessario, Co-founder & CEO of Liquid Death, added:
“We’re excited to partner up with the debut of the FORMULA 1 HEINEKENSILVER LAS VEGAS GRAND PRIX to bring our Liquid Death brand of humor and healthy beverages to thousands of passionate fans of Formula 1® racing. Through bringing our unique brand of infinitely recyclable tallboy cans of mountain water and flavored sparkling with agave, we’re adding more laughs, health, and sustainability to an already insanely awesome event.”
About Liquid Death:
As one of the fastest growing non-alc beverage brands of all time, Liquid Death is the first bold, hilarious beverage company using humor to make health and sustainability 50 times more fun. We take the healthiest thing you can drink and package it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. For more information on Liquid Death, please visit liquiddeath.com.
About FORMULA 1HEINEKEN SILVER LAS VEGAS GRAND PRIX
Formula 1® and Liberty Media Corporation are working together to promote the FORMULA 1 HEINEKEN SILVERLAS VEGAS GRAND PRIX 2023 in partnership with the Las Vegas Convention and Visitors Authority. The inaugural race weekend is set for November 16-18, 2023.Taking place at night against the iconic Las Vegas backdrop, the track will see drivers reach jaw-dropping speeds of over 210 mph (340 kph) as they race around some of the world’s most iconic landmarks, hotels and casinos on the legendary Las Vegas Strip.