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RED BULL ANNOUNCED AS PRESENTING PARTNER FOR THE FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

LVGP Press Room

May 12, 2023

MEDIA
Image RED BULL ANNOUNCED AS PRESENTING PARTNER FOR THE FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

Formula 1® is set to dominate the sports and entertainment capital of the world with the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX Nov. 16 - 18, 2023. The race will be propelled by a new multi-year partnership with Red Bull. The official energy drink of the Grand Prix™ will introduce a new layer of trackside activations, including custom hospitality options and multiple consumer experiences, to help grow fandom in the sport.

Viva Las Vegas – so, where’s the party? First stop - the Red Bull Energy Station, a 20,000-square-foot, Las Vegas-themed trackside hospitality center that promises premium viewing, entertainment and gourmet cuisine throughout the race weekend. Located in the South Koval Zone with prime views of turn three, partygoers and race fans in attendance will be immersed in a trackside paradise to get up close and personal to the action, the fun and the teams: Oracle Red Bull Racing and Scuderia AlphaTauri.

Across from the Red Bull Energy Station located in the East Harmon Zone will be the Oracle Red Bull Racing Fan Grandstand and the Red Bull Fan Zone. These dedicated hot spots lie adjacent to each other and promise incredible views from the grandstand and limited-edition merchandise as well as interactive elements such as racing simulators, virtual reality experiences and pit stop challenges in the fan zone.

Emily Prazer, Chief Commercial Officer for FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

"Red Bull has become synonymous with Formula 1, and it was a natural fit to partner with the brand to create exciting and energetic fan experiences at our inaugural event. In typical Las Vegas fashion, Red Bull’s signature Energy Station and Oracle Red Bull Racing Fan Grandstand will be taken to the next level with exclusive offerings, entertainment and activations that will only be available at the Las Vegas race.”

Tickets for the fan experiences are on sale now and can be purchased at https://win.gs/RedBullLVGP. Each ticket allows three-day entry to Red Bull (Energy Station, Grandstand or Fan Zone) and promises unparalleled excitement to match the action on the track.

Red Bull Energy Station:

Tickets provide admission to the race for three days and first-hand access to live musical performances, exclusive driver appearances, virtual reality experiences, gaming consoles and much more.

Oracle Red Bull Racing Fan Grandstand:

Tickets provide admission to the race for three days with premium views of the racetrack, as well as access to the Red Bull Fan Zone and exclusive limited-edition merchandise bundles. Max Verstappen fans can also purchase special “Orange Army” tickets that will allow them to sit along side their fellow orange-clad fans and cheer on the Dutch reigning champion.

The Saturday night race spans just over 3.8 miles long and weaves through iconic Las Vegas destinations with 17 turns and three straights. The back straight along The Strip is over a mile long with top speeds estimated to be over 212 mph, making it one of the fastest tracks on the calendar.

Since entering Formula 1 in 2004, Oracle Red Bull Racing has achieved five Constructor’s Championship titles and six Driver’s titles. Most recently, the team claimed the 2022 Formula 1 Constructor’s Championship and celebrated 2021 and 2022 Driver’s World Championship titles with Max Verstappen. Verstappen earned a record-setting 15 race wins, with teammate Sergio Pérez earning two in the 2022 campaign.

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About Red Bull

Red Bull® Energy Drink is available in over 172 countries worldwide and more than 9.8 billion cans of Red Bull were consumed last year, more than 3 billion of those in the U.S. alone. Red Bull Energy Drink’s signature 8.4 fl. oz. contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee. For more information, visit energydrink-us.redbull.com.

About FORMULA 1HEINEKEN SILVER LAS VEGAS GRAND PRIX

Formula 1® and Liberty Media Corporation are working together to promote the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in partnership with the Las Vegas Convention and Visitors Authority. The inaugural race weekend is set forNovember 16-18, 2023. Taking place at night against the iconic Las Vegas backdrop, the track will see drivers reach jaw-dropping speeds of over 210 mph(340 kph) as they race around some of the world’s most iconic landmarks, hotels and casinos on the legendary Las Vegas Strip.